30 chapters, plain words
Business concepts, company examples and lessons about how businesses make money, lose money and grow.
A BEGINNER'S GUIDE TO BUSINESS ANALYSIS
30 Companies,
30 Lessons.
Business Analysis for Beginners
Learn business analysis the way a commerce student actually learned it - through real companies and clear lessons.
Digital PDF · 30 chapters · By Ayush Raj
One company. One idea. One lesson at a time.
Revenue ≠ profitCash flow mattersThink like an analyst
WHAT'S INSIDE
Start with curiosity.
Leave with a method.
You don't need a finance background. You need clear explanations, real examples and a place to start.
A clear learning roadmap
Move from how money works to real business decisions, analyst thinking and learning in public.
Try-it-yourself exercises
Don't stop at reading. Compare companies, ask better questions and write your own takeaways.
A glossary + a checklist
Quick meanings for key terms, plus a one-page, seven-question checklist to analyse any company.
REAL COMPANIES. USEFUL QUESTIONS.
Look beyond
the headline.
Some of the ideas you'll explore in the book.
01 / SUGAR COSMETICS
Why isn't revenue the same as profit?
02 / HDFC BANK
How does a bank make money?
03 / ASIAN PAINTS
What gives a company an advantage?
YOUR NEXT STEP
Pick a company.
Start learning.
₹49 for the digital ebook
A PDF you can read on your phone or laptop.
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